Having a solid public relations plan and navigating local and social media can set your shop apart.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

Your customers and potential customers spend more time on the internet than ever. That makes it critical that you use online marketing effectively to drive traffic — both digital and foot — to your store.

With proper planning, aggressive marketing and detailed coordination, store events can help boost profits and provide a treasure trove of information about your current customers and help lock in future sales.