In the ever-changing world of marketing, several current trends could have a positive impact on your business.

While new customers are important, building your base of return customers should be a priority.

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

With more new gun owners than ever before, hands-on events are more important and more popular than they’ve ever been. How can you cash in?

Make more sales with these five tips for creating a superior in-store experience.

Information on your business, your competitors, your environment and your customers will help you better manage your store.

Following a few basic rules can generate higher open rates and better engagement.

The social media landscape is crowded and not all that gun-friendly, but there might be one network you’ve overlooked: LinkedIn.

In the days of SEO and social media, you can still benefit from hyper-local marketing that has been used for generations.

It’s not as complicated as it sounds and it has the power to engage new customers.