Enjoy ultra-bright visibility up to 1,000 yards with the naked eye with Hornady’s new Hit Target Impact Indicator.

Long-range and precision shooting enthusiasts bring opportunity for your store.

The Vortex Strike Eagle 3-18x44mm FFP riflescope closes the gap between mid- and long-range shooting.

Mastering the art of long-range shooting takes practice and just the right equipment.

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

Lightweight, accurate rifle is a great choice for any big-game hunting adventure.

Constant innovation has kept ZEISS at the top of the optics market.

Regular practice sessions are important for maximizing good marksmanship. Be sure your customers are geared up to make each outing as productive — and safe — as possible.

A scope that’s built for long range and the long haul.

Take long-range rifle shooting performance to the next level.