Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.

Pay for the best and set your mind at rest — but do customers really get what they pay for in optics?

The Leupold BX-4 Pro Guide HD 10x42mm binocular is lightweight (24 ounces), only 5.6 inches long, and provides outstanding brightness and edge-to-edge clarity.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

NRA 2021 Great American Outdoor Show canceled due to Covid-19 restrictions; Hornady and Leupold win manufacturing awards; Blaser Group USA to oversee operations in Canada for Blaser, Mauser and Sauer; and NSSF praises Associate Supreme Court Justice Amy Coney Barrett confirmation.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

An Idaho bear-hunting adventure changes course with the opportunity to test new tungsten loads on strutting toms.

In the latest shooting sports news, American Outdoor Brands prepares for its spinoff of shooting and lifestyle divisions, and Legal Heat is sponsoring the Chicago-area Guns & Tacos charity event.

Designed specifically for bowhunters, the Leupold RX-Fulldraw 4 Rangefinder calculates laser-accurate distances based on specific archery gear.