In this ultra-competitive product category, don’t needlessly complicate things. When it comes to selling rangefinders, just stick to the basics.

Help your patrons get the best possible performance from their rifles with the latest and greatest in hunting optics.

Binoculars cross all customer segments and present extra sales opportunities for your store.

Tethrd announces new CEO; University of the Cumberlands repeats as national champions; USA Archery Indoor Nationals Final recap; S3DA hosts 9th Annual Eastern Indoor National Championship; and Kinsey's announces Dealer's Choice Award winners at KDS24.

Sub-gauges are hot for turkeys right now, and the 28-gauge might be king of them all.

Taking in quality gear on trade can bring new customers and more sales.

Here are new products to keep your eye on.

GSM Outdoors acquires Camillus Cutlery and Cuda fishing tools; Buck Knives welcomes new VP of sales; Zanders Sporting Goods hires Jeff Krieg as new sales manager; Mike Meiran joins Pnuma and Heated Core team as new director of sales; and Leupold names Lucas Burt as director of marketing.

ATA Show announces new award categories; Leupold named Optics Manufacturer of the Year — for the 13th consecutive time; Mystery Ranch promotes Michelle Fleming to marketing director; and IBO appoints Aaron Scheer to board of directors.

The BX-4 Range HD TBR/W 10x42mm Rangefinding Binocular fuses Leupold’s DNA engine and ballistics software with premium optical performance.