Dispelling common myths about ballistic coefficients will help you serve your customers better.

The benefits of preserving what hearing we have are incalculable. The hard part is convincing people they need to invest in prevention of a long-term problem.

It might take some space in your shop and some innovative merchandising, but tactical shooters are looking for targets beyond paper and cardboard.

A casual night out on the town can turn deadly when you least expect it. This example demonstrates why carrying a reliable handgun can save your life.

With ongoing discussions about concealed carry styles such as appendix carry, it’s time to take a good hard look at how gun buyers want to wear their firearms.