When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

In the latest shooting sports industry news, Hornady's A-Tip Match shines at the Buckeye Classic and Burris announces a new sales manager.

Here’s why more customers are flocking to the flat-shooting, long-range 6.5 Creedmoor as a perfect option for precision competition and big-game hunting.

Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

After requests for more zombies this year, the eighth annual Hornady Zombies in the Heartland 3-Gun Match will have events for everyone from beginner to expert level.

The 224 Valkyrie is a popular, new cartridge that gives shooters and hunters long-range performance from their Modern Sporting Rifles.

Hornady has been awarded a contract to provide its 300 PRC ammunition to the United States Department of Defense.

Hornady, a fixture of the Grand Island, Nebraska business community for nearly 70 years, started a new chapter with its new Hornady “West” facility.

Hornady, a fixture of the Grand Island, Nebraska, business community for nearly 70 years, started a new chapter with its new Hornady “West” facility.