New for 2025, the XB30 Zoom FFP 2-8x36mm crossbow scope from Hawke delivers first focal plane accuracy.

Hunting Retailer reports on new gear from Outdoor Edge, Muck, Barnett, Hawke Optics and more.

With Minnesota legalizing their use beginning with the state’s 2023 general archery season, we revisit some keys to maximizing sales of crossbows and their accessories.

Help your patrons get the best possible performance from their rifles with the latest and greatest in hunting optics.

Binoculars cross all customer segments and present extra sales opportunities for your store.

Most pro shops have limited space yet must communicate what they sell and offer to anyone who walks in their doors. How do the best shops effectively display and move their gear while lacking “big box” space?

Here are new products to keep your eye on.

When it comes to selling optics, make sure the customer explains the brand’s warranty and reputation.

The lightweight Hawke Optics Turkey Dot IR scope features extreme eye relief and a quick acquisition reticle.

How to avoid common mistakes when getting started selling optics for bowhunting.