For hunters who are living off their back, having the right equipment/tools is critical to staying out in the field without risking injury.

Two veteran retailers, one from the West and one from the Midwest, offer insight on stocking and selling specific products targeting DIY hunters.

Selling knives and multi-tools is a natural fit for sporting goods stores, and your customers will extend beyond just hunters.

You might be surprised at how much your customers don't know when they're shopping for a hunting knife.

Field-dressing kits bring in customers. Answering field-dressing questions brings them back.