When the author began his search for an e-collar for his hunting dog, he had very little knowledge of what he needed. His shopping experience can shed valuable light on how a new customer researches and finds the right collar.

Hunters spend a fortune on gear for their four-legged hunting partners. Are you cashing in?

Keep customers coming back and prepared for the worst.

In this ultra-competitive product category, don’t needlessly complicate things. When it comes to selling rangefinders, just stick to the basics.

Hunters spend big on their canine companions, and these products will help them make the most of their hunting dogs.

A brief look into the pros and cons of a few e-collars built for hunting dogs.

Got bear hunters? They have specific needs you’ll want to consider stocking for.

Hunters aren’t shy about spending money on their dogs. Are you stocking what they need?

Got customers looking to stay in touch while they're in the backcountry? Here are a few options to recommend.

It’s that time of year when shoppers will be picking up gifts for family and friends. How do you guide them to the right gift for the hunter in their life?