It’s prime time for turkey hunters. Are you stocking what they’re shopping for?

The author guides a first-time turkey hunter to a Wisconsin gobbler, thanks in large part to a chatty hen.

Whitetail hunters who want to mimic fighting bucks without the hassle of hauling full-size antlers can carry the Flextone Battle Bag Plus instead.

These 12 calls along with encouraging answers and advice can lure more customers through your doors this fall.