Air guns are practical, effective tools that open up training opportunities.

Selling the right equipment — and training — can make all the difference when survival is on the line.

Help customers prepare for defensive encounters, and everything that comes next.

Help handgun buyers choose a gun that instinctively puts them on target.

Providing quality training opportunities for new and advanced shooters will build a loyal base.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

Shooting ranges are using First Shots to build their shooting communities and their businesses.

Recommending the perfect caliber requires consideration of a few key factors.

Firearms expertise is developed through education and experience.

New gun owners need education and guidance to buy the right firearm and training to use it properly.