Social media can be an effective way to get more eyes on your business, and ultimately help move more product.

We asked three veteran retailers, “What does your store’s social media presence look like?” Here’s what they had to say.

Facebook page management, oddly, is a lot like dating. What is attractive to one person is not to another.

Retail has changed with the outbreak of COVID-19. How do you keep customers in the loop and buying? Don't forget social media.

Market your pro shop business and products more effectively with the power of Facebook Groups.

Leverage Facebook’s advertising program to target a new market space and capture a new audience.

For tactical retailers, sales success lies beyond Facebook and YouTube.

The social media outlet’s importance continues to grow, but even though it can make a huge difference in a retailer’s operation, unfortunately there are limits.