Sitka Gear’s new HyperDown Collection represents the pinnacle of warmth, innovation and lightweight performance.

Deciding to venture into selling hunting clothing is a significant choice that many archery shop owners inevitably encounter in their business journey.

A new crop of insect-resistant clothing can protect your shoppers from ticks, mosquitos and other annoying and dangerous pests this spring.

Keep customers warm in the woods and they’ll be more successful — and these parkas are a great way to do that.

New Camo Shirt and Pants from Ghillie Monster provide hunters with sniper-like stealth.

Don’t be afraid to dedicate a section of your store to the small-but-growing segment of hunters who don’t fit into traditional men’s gear.

Your customers who chase squirrel, upland birds and bunnies deep into Eastern woods and far into Western public land are stepping up to better gear.

Cold weather comfort comes in the form of the Dialed In Parka and Bibs from Code of Silence.

The Nova Rain Suit from DSG Outerwear keeps women warm and dry when the weather turns nasty.

Keep the chill at bay with Blocker Outdoors Solstice Jacket and Pant.