Among the top companies making and selling thermals:

Get familiar with the optics your customers need to hunt the night.

With some big introductions in the past year and more to come in 2023, Weatherby is marching into a bright future.

Customers can buy a bargain AR-15 and upgrade all the parts — or you can sell them the M&P15T II, which comes with higher-end features to start with.

In a blistering hot firearms market, Taurus just dropped something new: The GX4 concealed carry 9mm.

Citadel will put your customers in charge of their home defense with the BOSS 25.

Micro red-dot sights are all the rage these days. Here are three options you should be offering shoppers.

Remington's 700 Chassis Pistol offers rifle accuracy in a bolt-action handgun.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.