In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.

In the days of SEO and social media, you can still benefit from hyper-local marketing that has been used for generations.

Figure out what’s bringing in the business, and quit wasting time and money on things that aren’t.

As owner of a hunting retail store, are you spending your limited advertising dollars wisely to promote your products and services?