SIG SAUER has promoted Hana Bilodeau to the position of Director, Training and Special Events.

Hana Bilodeau

Bilodeau will serve as a liaison between sales, marketing, and product management to ensure alignment of product information and messaging throughout the retail experience. She will focus on extending the reach of SIG SAUER’s product training program, providing guidance on specialized event participation, and maintaining consistency in approach and messaging across SIG SAUER retail channels.

“This is an incredible opportunity for me to grow within the SIG SAUER organization and I am excited to jump into this new role," she said. "I am looking forward to combining my professional experience in law enforcement, as an avid consumer of SIG SAUER products, and most recently as an instructor at the SIG SAUER Academy, to enhance and strengthen the SIG SAUER experience for our customers."

Bilodeau comes to this position from SIG SAUER Academy, where she was an instructor for six years and most recently a Senior Firearms Instructor. She has a background in local and federal law enforcement and is viewed as an industry expert in home defense, concealed carry, personal protection and survival skills. She also is a writer and consultant for leading industry publications and is a trainer specializing in functional fitness and weight training.

“SIG SAUER is growing exponentially and as we increase and expand our presence across all commercial retail channels, it is imperative that we are providing high-quality product training to our commercial partners,” said Tom Taylor, Chief Marketing Officer and Executive Vice President of Commercial Sales, SIG SAUER. “Hana’s experience, enthusiasm, and knowledge of the SIG SAUER brand and products will be a critical component to ensure the consumer retail experience exceeds our standards for excellence.”

Bilodeau will lead a team of product specialists and trainers at SIG SAUER in Newington, New Hampshire.