Most hunters and shooters know that having a great rifle with a sorry scope mounted on top won’t help their odds of success whether pursuing game or shooting targets. That’s just the way it is — quality optics are necessary for peak accuracy, and they always have been.

Fortunately, high-quality riflescopes are a lot more common than they were just a couple of decades ago, and some are very reasonably priced for the features offered. Better glass, higher quality materials and tighter tolerances simply equal better performance for most of today’s scopes.

The number and variety of riflescopes introduced at the 2024 SHOT Show in Las Vegas was staggering, and trying to cover them all would be nearly impossible. That said, let’s take a look at nine new riflescopes introduced by a range of optics companies at the 2024 Shot Show that might just pique the interest of your customers this year. There are plenty of high-quality scopes in all price ranges that are definite contenders for display space in your store.

Burris Veracity PH 4-20x50  Burris has expanded its technologically advanced Veracity PH riflescope series this year with a trio of new models that feature a shorter and lighter design, expanded power factor offerings, two new reticle designs and an improved optical system ED glass. The company says its new Veracity PH 4-20x50 riflescope, designed for serious big-game and varmint hunters, is “the perfect combination of reliability, quality and technology delivering the fastest and most precise aiming solution in a hunting optic, ever.” And the scope does, indeed, have some outstanding features. In addition to the Veracity PH’s exceptional precision and ease of use, it also offers hunters a heads-up display. By pairing with the BurrisConnect app via Bluetooth, the Veracity PH shows all the information hunters need in one clean sight picture. MSRP is $1,199.

Bushnell Match Pro ED 5-30X 56 MOA 

Bushnell has revamped its Match Pro ED line for 2024 and debuted an MOA version of its popular Match Pro ED 5-30X 56 optic purpose-built for competitive and advanced shooters. Taking the already popular line, the company expanded the magnification range from 5x all the way up to a class-leading 30x to give shooters an advantage in the field or on the range. They also increased the objective lens to 56mm and used Extra-Low Dispersion Prime (ED) glass to wring every bit of sharpness and contrast out of the optical system. The Match Pro has a 34mm main tube with windage and elevation adjustments provided in ¼-MOA clicks for a total of 100 MOA of elevation adjustments and 50 MOA of windage adjustments. MSRP is $749.99.

EOTECH Vudu X Series

Designed for 3-gun shooters as well as other serious recreational shooters, the new Vudu X series riflescopes from EOTECH feature aircraft-grade aluminum construction, daylight bright illuminated reticle and precision turrets for maximum accuracy. The magnification power ring includes easy-to-see laser engraved numbering and a removable throw lever for quick transitions through magnification ranges. This second-focal-plane design features AR-coated glass for optimal clarity and durability. With MOA adjustments, the DP1 reticle offers a duplex crosshair, while the BD1 provides holds at 2-MOA increments for long-range targets. Flip-up protective lens caps come standard with both models, and weight ranges from 17 to 21 ounces depending on the model chosen. MSRP for the 1-6x24 model is $799, while the 2-12x40 model has an MSRP of $859.

German Precision Optics Centuri  

 Known for their very high-quality optics, German Precision Optics has introduced its new Centuri line of riflescopes. The new scopes are available in six different models, including two super-compact options, the 3-12x44i SC and 4-16x44i SC. The four traditional-sized models include the 4-16x44i, 2.5-15x44i, 2.5-15x50i and 3-18x44i. Featuring 30mm tubes, ¼-inch or .1-MRAD click adjustments, GPObright high transmission lens coating technology, iControl auto-off illuminated reticles, DoubleHD objective lens technology and Zero-stop locking turrets on most models, the CENTURI riflescopes offer great performance and excellent value.  Both of the Super-Compact models measure just 9.9 inches in length. All of the Centuri full-size models feature a ballistic MOA reticle with an illuminated micro-dot in the second focal plane. MSRPs for the line range from $539 to $639.

Leupold Mark 4HD Riflescopes 

Leupold’s new Mark 4HD line of riflescopes is made for shooters trying to balance precision and versatility in their scopes. The line features a professional-grade optical system for pinpoint clarity and ZeroLock dials for precise, reliable adjustments. In fact, the maker calls the rugged, lightweight riflescope the “ultimate companion for any shooter.” A 4:1 zoom ratio strikes the perfect balance between weight and versatility, giving shooters plenty of magnification options without weighing them down. Model magnification ranges are available in powers of 4x: 1-4.5, 2.5-10, 4.5-18 and 8-32. The scopes are waterproof, fogproof and shockproof, and feature both an electronic reticle level and removable throw lever. MSRP for the Mark 4HD line ranges from $999.99 to $1,599.99 depending on model.

Primary Arms PLx 1-8x24mm SFP 

New for 2024, Primary Arms has made a key addition to the PLx line of optics. PLx optics meet the exacting demands of professional use, offering impeccable glass clarity and advanced features from state-of-the-art production facilities. The new PLx 1-8x24mm SFP riflescope combines PA’s widely acclaimed LPVO with the popular ACSS NOVA reticle. Designed to be shorter, lighter and brighter, this scope advances upon the existing PLx Compact, promising superior performance with its ultra-bright reticle. The second-focal-plane ACSS NOVA reticle uses fiber-optic technology for a true red-dot bright aiming point to deliver the fastest possible target acquisition from close to medium range. At farther distances, the integrated mil holdovers and target auto-ranging help with estimating distance and landing shots with precision. MSRP is TBD.

Schmidt & Bender 6-36X 56mm PM II High Performance

Schmidt & Bender’s brand-new 6-36X56 mm PM II High Performance riflescope is specially designed for those competing in matches, offering an outstanding solution for medium- to long-range targets. Designed according to MIL-STD-810G for handling the harshest environments, the scope’s outstanding image quality with a wide field of view provides excellent detail recognition. Reduced weight and size make the overall package very compact, while the new LPI illumination enables left-handed use. The efficient 6-36x magnification range is combined with a 39.5 MRAD elevation turret that supports more precise shot placement. The scope also features the P5FL reticle, a slight upgrade to the well-known P4FL reticle, that doesn’t force the user to become familiar with a completely new reticle design. MSRP is $4,080.

Steiner Optics Predator 4s

The latest addition to Steiner’s Predator hunting riflescope series, the Predator 4s, is, according to the maker, “the industry’s smallest and lightest premium 4-16X hunting riflescope.” Built on a rugged 30mm tube chassis measuring 10.9 inches in length, the Predator 4s weighs in at just over 18 ounces. This compact, ultralight riflescope fulfills all the requirements of traditional and contemporary hunting scenarios while optimizing weight distribution and optical performance. Combining Steiner’s legendary glass and precision component engineering, the new model ensures bright, high-clarity and high-contrast imaging with outstanding edge-to-edge sharpness. An illuminated E3 second-focal-plane reticle with 11 brightness settings delivers a fast and crisp sight picture for quick and confident point-of-aim/point-of-impact performance. MSRP for the Predator 4s is $1,273.99.

Trijicon Tenmile HX 5-25x50

Trijicon’s popular Tenmile HX series has been expanded. The all-new Tenmile HX 5-25x50 riflescope is a first-focal-plane optic designed with serious hunters in mind. The 30mm tube’s rugged design uses aircraft-grade aluminum to withstand extreme conditions, and the scope is tested to military standards and protocols. Fully multi-coated, broadband, anti-reflective glass provides excellent light transmission, true detail and color, while the unit’s crisp, precise, windage/elevation adjusters require no tools. An easy-focus eyepiece accommodates the shooter’s prescription, while a moveable magnification lever is handy for different shooting positions and rifle configurations. The FFP reticle offers red or green center-dot illumination for contrast against all backgrounds. MSRP is $2,132.