Big & J Headrush Deer Attractant
The secret to Big & J’s Headrush lies in its irresistible aroma, capable of enticing deer from long distances. By strategically placing it across their hunting grounds, hunters can draw deer from neighboring properties and guide them closer to their preferred hunting areas — ensuring a higher concentration of deer on their property. Big & J has enhanced Headrush with the powerful, long-range aroma of its popular BB2, combined with the salt that deer love. This product promotes antler growth and captivates deer with its unique scent and flavor. By strategically placing the attractant and monitoring with game cameras, hunters can draw deer from challenging spots such as thick bedding areas or rough terrain. MSRP: $24.99/20-pound bucket
Big Horn Armory Rifle Butt Cuff
Big Horn Armory, makers of big-bore firearms, has announced the launch of its latest innovation — the Premium Cape Buffalo Hide Butt Cuff. Crafted from robust and resilient Cape buffalo hide, this premium butt cuff is easy to attach and is designed to keep five rounds of extra ammunition close at hand, ensuring the hunter is always prepared when it matters. The Cape buffalo leather used in this butt cuff offers an unparalleled combination of thickness and strength, surpassing traditional cowhide in durability and longevity, and is built to withstand extensive wear and tear. This significant upgrade enhances both comfort and endurance, making it an ideal accessory for any serious shooter. Tailored exclusively for the right-handed .500 S&W lever gun. MSRP: $275
Burris Signature HD 15x56mm Binocular
Experience clarity and precision with the Burris Signature HD 15x56mm Binocular. Trusted by hunters around the world, Signature HD series binoculars deliver exceptional clarity, durability and maximum light transmission for low-light conditions when game is most active. Signature HD binoculars are built to withstand the toughest environments with a shockproof body and durable rubber armor. They are nitrogen-filled for reliability in all conditions and equipped with a tripod adapter mount for steady glassing. Other key features include no-slip texturing, a cushy neoprene neck strap and metal eyecups for eye relief adjustment. Bak-4 glass with Phase Correct, employs a dielectric coating for precise resolution and true-to-life colors. MSRP: $960
Firefield Agility II Riflescope
The Firefield Agility II 4-12x40 DX Riflescope was designed for medium-range precision shooting. With a durable, shockproof body and nitrogen-filled tube, this riflescope is capable of withstanding even the most rugged conditions. Featuring a straightforward wire duplex reticle and ¼-MOA adjustment clicks, it ensures precise targeting at practical hunting ranges. Capped turrets offer protection, while aggressive textures facilitate easy adjustments, even in harsh weather. It has a maximum windage and elevation adjustment of 60 MOA and is suitable for up to .300 Win. Mag. recoil. Resistant to water and fog, with enhanced low-light capabilities and multicoated lenses for bright, high-contrast imaging, the Agility II is the ideal companion for rugged hunts and mid-range outdoor shooting. MSRP: $79.97
Ozonics HR600 Ozone Generator
The Ozonics HR600 Ozone Generator takes active scent control to an entirely new level. Reimagined, reengineered and redesigned from the ground up, it literally breaks the mold of all previous HR units — designed to elevate the whitetail hunting experience to unprecedented levels. The most powerful Ozonics unit to date, the HR600 is able to produce up to 20 percent more ozone, and its new body style has been redesigned with an overhead air intake and new bulletproof fan to minimize noise and ensure reliability and durability in even the toughest conditions. Other key features include extended battery life, removable coil and integrated LED lighting. The HR600 is app and remote control enabled. MSRP: $699.99
Savage Arms 110 Trail Hunter Lite Bolt-Action Rifle
Savage Arms’ 110 Trail Hunter Lite Bolt-Action Rifle stands up to the elements, no matter the conditions — a partnership with Hogue Stocks that includes the toughness of the original 110 Trail Hunter, with decreased weight to ensure it’s easier to carry afield. Hogue overmolded rifle stocks provide outstanding performance and grip. The full-coverage rubber overmold on the stock provides the user with a superior hold in the worst weather conditions and a Cerakote ceramic coating on the barreled action helps to seal out the worst Mother Nature can dish out. Other key features include two sling swivel studs, button rifled threaded heavy sporter barrel, two-piece Weaver-style bases, 2.5- to 6-pound user-adjustable AccuTrigger, detachable box magazine and three-position tag safety. MSRP: $699
Swarovski NL Pure 10x52 Binocular
Swarovski Optik North America has announced the addition of a 10x52mm option to its NL Pure family of binoculars. Low-light conditions are no longer a challenge with the larger 52mm objective lenses — critical during early morning and late evening hours when game is most active. NL Pure binoculars feature Swarovski’s largest field of view to date, and the compact design and optional tripod adapter make them an excellent choice for hunters on the go. Maximum color fidelity and uncompromising edge-to-edge image definition are provided by Swarovision technology. The NL Pure 10x52mm bino comes with an FSB side bag and a UCS universal comfort strap that can be quickly and intuitively adjusted to the length desired via a quick-lock clasp on each side. Retail: $3,449
Victory Archery TKX Crossbow Bolt
Victory Archery provides crossbow shooters with revolutionary technology with its new TKX Bolt. Constructed with advanced 3K carbon weave technology and a stiffer spine, this bolt boasts faster arrow recovery, penetration and momentum while reducing torsional deflection for reliable performance on game. TKX bolts are available in 20- and 22-inch lengths in Elite, Gamer and Sport models with straightness tolerances of ±.001, ±.003 and ±.006 inches, respectively. They come custom hand-fletched with 100 percent brass inserts, finished with either standard or lighted nocks, with an inside diameter of 0.300 inches and an outside diameter of 0.328 inches. MSRP: $34.99-$61.99/Three pack
Vortex Viper HD 5-25x50mm FFP Riflescope
When success rides on making the perfect shot, hunters can rely on the exceptional versatility and optical performance of the Vortex 5-25x50mm Viper HD FFP Riflescope. When hunting everything from big game to predators, this first focal plane scope delivers outstanding image clarity, resolution and sharpness to ensure quick and accurate target acquisition in sharp detail. The Viper HD also boasts enhanced features for unmatched accuracy at extended ranges while also excelling in the low light of dawn and dusk when game is most active. Built on a sturdy 30mm tube, key features include the VMR-4 (MOA) reticle, exposed elevation and capped windage turrets, .25 MOA adjustments and 3.4 inches of eye relief. MSRP: $1,399.99
Zeiss 3-12x44mm Conquest V4 Riflescope
One of two additions to the Conquest V4 riflescope family, the Zeiss 3-12x44mm with a Z-Plex reticle introduces a Ballistic Stop feature for an absolute confirmation of zero, multi-turn turrets and zero stop. It also includes enhanced engravings for fast and accurate adjustments, .25 MOA per-click settings and capped windage. Conquest V4 riflescopes feature Zeiss T* coating that guarantees brilliant, high-contrast images even in adverse light conditions and LotuTec coating that ensures a clear view in all weather conditions. The higher definition glass produces 90 percent light transmission, delivering great low-light performance and excellent target resolution. Also new is the 3-12x56mm model with a Plex-Style illuminated center-dot reticle. MSRP: $849.99/3-12x44mm; $1,149.99/3-12x56mm
Zone Realtree Insect Repellent with Picaridin
Picaridin based personal insect repellent with proven 12-hour protection against ticks, mosquitoes, chiggers and gnats from Zone Realtree is completely odor-free. It has been used and tested by hunters and outdoorsmen all over the world with 100 percent success in keeping them free from ticks, mosquitoes and more. Zone Realtree with picaridin is non-oily, non-greasy and safe for adults, children, pregnant/nursing women and even pets, and the continuous spray (non-aerosol) bottle is refillable to save money. Also available is Zone Realtree Outfitter’s Spray Insecticide with Permethrin. MSRP: $24.95/Twin 4-ounce mist spray and refill; $12.95/8-ounce field spray; $18.95/10-ounce continuous spray; $10.95/Refill
