Rick Hellums from Archery Unlimited in Prattville, Alabama, makes his best-of-the-best picks from ATA 2019.

Email remains a powerful way to reach and influence consumers. Here’s how to make an email list work for you.

Advice from veteran retailers can help archery shop owners — established and new alike — navigate through tough times and increase sales.

Take word-of-mouth marketing into the 21st century with these social media strategies.

Tom Goldsmith from Plum Creek Archery makes his best-of-the-best picks from ATA 2019.

Maintaining a good roster of employees ultimately comes down to engagement. Accomplish that and everything else about managing your team falls into place. Some understanding of how the human brain functions can help.

The Cirrus Outdoors Wind Indicator and new Pro Cirrus have taken the hunting industry by storm, and the company has even bigger plans for the future.

What mediums do retailers use to educate their customers on archery and archery products?

Camping is becoming increasingly popular making a well blended store display of hunting and camping items a great way to tap into your customer's crossover interests.

The Archery Trade Association's new Beyond the Bow podcast shares business tips and information about the archery and bowhunting industry.

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.

Keep these fundamentals in mind to ensure your website is luring potential customers in rather than driving them away.

For a whole host of reasons, few multi-purpose, independent sporting goods stores catering to a core group of hunters and anglers still exist in the U.S. This shop is an exception.

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.