NSSF, The Firearm Industry Trade Association, recently announced that Hunting Retailer magazine is joining Archery Business magazine to co-sponsor the newly renamed Archery Business & Hunting Retailer Pavilion for the 2026 SHOT Show.

The Archery Business & Hunting Retailer Pavilion is a collaboration between the NSSF and Grand View Outdoors, a leading provider of outdoor content. The Grand View Outdoors family of brands include trade publications such as Archery Business and Hunting Retailer magazines, as well as consumer titles such as Bowhunting World and Predator Xtreme.

Regular visitors to SHOT Show have seen that it continues to grow annually, setting new benchmarks for industry innovation, collaboration and engagement. From an expanded show floor and a record-high number of exhibitors, attendees experience tremendous networking opportunities and can see firsthand the products to consider stocking in their stores.

“The 2026 Archery Business & Hunting Retailer Pavilion will feature apparel, scents, treestands, blinds, packs, calls, food plot products, trail cameras, camping gear, binos, rangefinders, knives — basically anything that supports a bowhunter. If it belongs in a treestand or blind, it belongs in the Archery Business & Hunting Retailer Pavilion,” said Chris Dolnack, NSSF Senior Vice President & Chief Customer Officer. “By bringing these essential product categories into one pavilion, our 4,700 buyers that are interested in archery and bowhunting products can find them in one convenient location within the SHOT Show floor.”

“We partnered with the NSSF in 2024 to build a unique and targeted area during the SHOT Show, designated for companies with a focus on the bowhunting segment,” said Derrick Nawrocki, President/Publisher, Grand View Outdoors. “This naturally aligned with our Archery Business brand and in the first two years we have seen year-over-year growth. Now, as we ramp up for the 2026 SHOT Show and aim to grow even more, we see another natural fit that helps broaden the appeal of this space and that is aligning with the Hunting Retailer brand, which will be on board as an official sponsor. Powered by two brands, this space will now be called the Archery Business & Hunting Retailer Pavilion. Coincidentally, 2025 also marks the 50th anniversary of the Archery Business brand, making this area even more attractive to exhibitors.

Archery Business & Hunting Retailer Pavilion Highlights

• Dates & Location: January 20–23, 2026 at Caesars Forum in the Academy Ballroom, Las Vegas, Nevada.
• Exhibit Focus: A dedicated exhibit area featuring manufacturers and suppliers of archery and bowhunting products, along with related accessories.
• Media Coverage: Extensive coverage by the editorial teams of Archery Business and Hunting Retailer, as well as additional promotion in SHOT Daily and other Grand View Outdoors publications.

Booking Your Space

Exhibitor preparations for the 48th SHOT Show are now underway. Companies interested in showcasing their products within the Pavilion are encouraged to secure their booth space by visiting archerybusiness.com/abpshotshow. Booth assignments will be confirmed upon receipt of a completed application and initial deposit. Space is limited.

For additional information about the 2026 SHOT Show, please visit SHOTShow.org.