Velocity Outdoor Inc., parent company to Ravin Crossbows, CenterPoint Archery and other outdoor brands, recently announced the appointment of Kelly Grindle as president and co-chief executive officer. Grindle will work alongside Tom McGann, executive chairman and co-CEO.

With more than 20 years of leadership experience building outdoor brands, Grindle brings significant expertise in defining market-focused and competitive positioning and aligning businesses to deliver growth. He most recently served as president and CEO of Hatteras/Cabo Yachts, a builder of luxury motor and sportfishing yachts, where he led the company's go-to-market strategy, developed and launched new models and improved overall operating efficiency. Before his time at Hatteras, Grindle held various senior executive positions in the outdoor industry, including over 16 years of senior roles at Johnson Outdoors Inc., a producer of outdoor recreational products, where he ultimately became president, outdoor products.

“I’m extremely excited to welcome Kelly to Velocity Outdoor,” said McGann. “Kelly is a passionate outdoorsman with an outstanding track-record of transforming and growing outdoor businesses. We are fortunate to attract someone of Kelly’s stature and experience, and I am very much looking forward to working with him to grow the Velocity Outdoor platform.”

"Velocity Outdoor has an impressive team, strong brands and a supportive parent company,” said Grindle. “This is an exciting time for the company and I am thrilled to partner with Tom to take Velocity to new heights." 

Velocity Outdoor Welcomes New Vice President of Marketing

In addition to welcoming Kelly Grindle to the company, Velocity Outdoor announced that Nick Andrews is joining the company as vice president of marketing. In this role, Andrews will lead the development and implementation of the company’s overall marketing plans and strategies to support its objectives, ensuring its continued success in the outdoor industry.

“Nick has deep roots and an excellent track record in the hunting and outdoor industry,” said Steve Upham, senior vice president of sales and marketing. “We are looking forward to having Nick join the team where he will be a key enabler in growing the Velocity Outdoor brands.”

Prior to joining Velocity Outdoor, Andrews was the vice president of marketing at Nexus Outdoors family of brands including ScentLok, Scent Blocker, OZ, Hardcore Clothing, and Tree Spider Safety.

“I’ve had the pleasure of working with some of the most innovative brands in the industry and helped them forge a successful path in a converged retail marketplace,” Andrews said. “I’m excited to apply those concepts to Velocity Outdoor for sustained growth in today’s modern retail spaces.” 

For more information, visit www.velocity-outdoor.com.