The Outdoor Group recently announced that Katie Bates-Jipson has been promoted to the position of customer experience manager. In her role, Katie will be responsible for improving the overall customer experience and fostering an engaged customer base.

“I’m thrilled to help grow the customer experience offered here at The Outdoor Group,” Jipson said. “I’m looking forward to strengthening the customer service team and providing the best service to our customers, dealers and distributors all over the world.”

Jipson has been with The Outdoor Group for 6 years. While working as a customer service representative, she was also responsible for shipping orders, building and assembling Solid and SlickTrick broadheads, and assisting with accounting, shipping, receiving and assembly. This experience was the foundation of Jipson’s extensive knowledge of the company’s nine brands.  (The Outdoor Group is the parent company of Elite Archery, Duel Game Calls, Scott Archery, Custom Bow Equipment, Winner’s Choice Custom Bowstrings, Slick Trick Broadheads, Solid Broadheads, CAMX Crossbows, and Lynch Mob Calls.)

“Katie is an incredible example of what customer service should be,” said Christian Costa, vice president of marketing for The Outdoor Group. “Katie leads from the front and has been leading by example for years. I’m proud to be working with her to continue to drive customer experience to world class levels for all brands under The Outdoor Group umbrella.”

In her new role, Jipson will oversee the customer service team, including providing order entry, order updates, and technical support for all nine brands. The Outdoor Group provides U.S.-based, live customer phone support from 8:00 a.m. to 8:00 p.m. EST from its headquarters in West Henrietta, New York.