Wisconsin-based Lakewood Products recently announced the addition of Sara Lamson in the role of sales and marketing representative. Sara joins the growing team at Lakewood Products with 15-plus years of experience in sales and customer service, in various industries including outdoors and powersports. Sara’s diverse background also includes experience in management, human resources and marketing, which according to Lakewood Products President Steve Wagnitz, makes her an exceptional candidate for her newly appointed role. 

“Sara has proven to be a remarkable ambassador for Lakewood over the years,” said Wagnitz. “During that time, it became evident that if we could find a way to further leverage her knowledge and skills to grow our brand, I had to find a way. Recently, when a position opened up, I knew exactly who to call, and we were lucky enough to have her join the team. I am positive she will make a significant impact in her new role and look forward to working with her.”

Sara grew up rifle hunting in the Pacific Northwest and then began shooting archery and bowhunting in 2009. She has been a longtime ambassador for Lakewood, having assisted the company with sales during the Archery Trade Association Show during the past 5 years.

According to Lamson, the opportunity to work for Lakewood full time, in an industry she loves, was just too good to pass up, so she made the move from Idaho to Wisconsin in early March 2019.

“I couldn't be more excited to join the Lakewood family full time,” she said. “I have been an ambassador and friend of Lakewood for quite a while. The customer service, lifetime warranty, and the fact that all the bow, rifle and fishing cases are made right there in Wisconsin adds to the fact that they are the toughest, most durable cases on the market today. I have flown with them, packed them into the back of a truck, and piled tons of gear on top of them traveling all over. I can’t wait to contribute and help the company grow even more!"

For more information on Lakewood Products, call (800) 872-8458 or visit www.lakewoodproducts.com.