Bear Archery recently announced the hiring of Jack Borcherding (left) to serve as a marketing manager for its legendary brands in the Bear Archery portfolio. As marketing manager, Jack’s primary objective will be supporting and implementing marketing strategies and concepts while managing sponsorship, endorsement and pro-staff relationships.

Jack will serve as the marketing manager of Bear Archery, Trophy Ridge, Karnage Crossbows, Cajun Bowfishing, and Rocket Broadheads. He will also assist in social media development and coordinating special events, trade shows and consumer shows.

“I am pleased to welcome Jack Borcherding to Bear Archery,” said Bear Archery General Manager Dave Parker. “Jack brings a tremendous background in the hunting industry to our team, and we are excited to see how his extensive video and content creation planning and execution create winning strategies for our brands.”

Jack formerly served as the Video and Content Program Manager for Cabela’s Inc., where he served for 2 years planning and developing video and brand marketing concepts. Jack has also worked at Mahaska Communication Group as a video production editor and at www.MidwestWhitetail.com as a video producer and editor.

“I am excited to join the Bear Archery team,” Jack said. “My entire career has been devoted to the outdoor industry, and I am thrilled to help facilitate the strategy and relationships behind the legendary brands in the Bear portfolio.”

About Bear Archery

Founded by the iconic father of modern archery, Fred Bear in 1933 with the intention of bringing archery to the masses, Bear Archery continues to produce legendary bows with the same focus on reliability and technology while maintaining its rich heritage of innovative leadership, quality products, and family values. Bear Archery is a division of Escalade Sports. For information on Bear Archery, call (800) 694-9494 or visit www.beararchery.com.