It's easy. But remember that tradition, sectional density, copper fouling and accuracy still matter!

In the latest shooting sports industry news, Styrka is offering a rebate on its line of S3 optics and Smith & Wesson has extended its Military Appreciation Program.

In the latest shooting sports industry news, Team Beretta shooters achieved 13 podium finishes in seven events at the 2019 Gator Cup.

John Brasseur has been promoted to Vice President, Product Management for Sig Sauer to lead three product and project management teams.

The U.S. Department of Homeland Security recently awarded Olin-Winchester a major 5-year 9mm RITA ammunition contract to assist with ongoing training

From “Old West” repeaters to British Enfield long guns, Winchester has played a key role in the history of democracy in America and the world.

Winchester offers an exclusive look at new ammunition planned for 2016 launch, including steel-cased ammo, lead-free rounds and new 'Range Packs.'

With new models to fit every shooter and some surprising introductions, this year’s stable of shotguns and rifles is sure to make customers happy.