The Vortex Crossfire II 2-7x32mm crossbow scope is designed to be zeroed at 40 yards, includes reticle holdover points to 100 yards, and features red and green illumination.

Steady glassing with a binocular or spotting scope begins with a rock-solid tripod. Here are four brand new models from Vortex Optics.

Don’t ignore the binocular market, or the education base you need to serve it.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Aaron Lucky named president of Easton; USA Archery and Vortex Optics increase partnership;, TRU Ball/AXCEL Archery becomes gold sponsor for IBO World Championship.

It’s that time of year when shoppers will be picking up gifts for family and friends. How do you guide them to the right gift for the hunter in their life?

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.