Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

Don’t ignore the binocular market, or the education base you need to serve it.

Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

When predator hunters arrive seeking the latest and greatest this summer, offer these proven products to get them interested.

Check out some of the hottest new products for tactical shooters.

In the latest shooting industry news, Ruger is making its debut at the Great American Outdoor Show in Pennsylvania, top speakers are scheduled at the SCI Convention in Reno and GSM Outdoors has acquired Hunters Specialties.

In the latest shooting industry news, Lapua has added the 6.5 Creedmoor Large Primer cartridge cases to its lineup and the Taurus G3 pistol nabs a top industry honor.

In some of the latest SHOT Show 2020 news, Velocity Outdoor and Taurus have new CEOs, and the rules USML to CCL final rules for exporting firearms and ammunition have been posted for public review and comment.