With new models to fit every shooter and some surprising introductions, this year’s stable of shotguns and rifles is sure to make customers happy.

Three new models all feature a rugged synthetic stock with distinctive gator camouflage and Troy Landry’s signature and “Choot ‘em” logo.

Shooting Sports Retailer takes a closer look at the new Stevens 555 double-barrel shotgun that brings a lot of value to the shooter without breaking the bank.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

The Savage Model 11 Trophy Hunter XP package features a factory-mounted, bore-sighted Nikon BDC 3-9x40mm scope with a specialized reticle that can be tailored to specific loads using included software.

The AXIS II XP rifles all feature Savage’s user-adjustable AccuTrigger and 22-inch button-rifled carbon steel barrels. Four-round detachable box magazines and smooth bolt actions round out the sleek 43-inch design, which is available in a wide range of calibers.

The Savage Rifleman Rebate offers customers the opportunity to buy any AXIS, AXIS XP or AXIS II rifle and get a $50 rebate, or upgrade to a Trophy Hunter XP centerfire rifle package and get $75 cash back.