A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.

Technology is changing the way we hunt. You can use this to your advantage, but customers might need an introduction to some of the newer technologies.

Crimson Trace has released several new riflescopes designed to meet the needs of tactical, long range, hunting and recreational firearms enthusiasts.

Following the success of its Vudu optics line and U.S. SOCOM award, EOTECH is creating three distinct brands: EOTECH, Vudu and L3 Field Vision.

If your goal is to operate a successful retail sporting goods operation, you should always go the extra mile for your customers. When it comes to getting ready for hunting season that means more than just selling them a new rifle and box of ammunition.

The Mark 6 is a 3-18x44 scope that delivers great imaging for close in work and pinpoint accuracy out to extended distances.

The Mark 6 is a 3-18x44 scope that delivers great imaging for close in work and pinpoint accuracy out to extended distances.