Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

Sisk Rifles offers a new option for shooters who want a customized fit in a precision tactical bolt rifle.

Ruger has just brought a game changer to the long range shooting competitions — the Ruger Precision Rifle.

The system allows shooters to see their hits well beyond 1,000 yards on a computer screen that charts their hits and even scores their shots.

This new rifle, the first in a new line of bolt action guns, was designed especially for military and law enforcement agencies and is chambered in LAPUA MAG .338 for exceptional accuracy at up to 1,200 meters.

This new rifle, the first in a new line of bolt action guns, was designed especially for military and law enforcement agencies and is chambered in LAPUA MAG .338 for exceptional accuracy at up to 1,200 meters.

Shooters or snipers? Civilians dig deep for heavy, accurate rifles with no-nonsense profiles.

Shooters or snipers? Civilians dig deep for heavy, accurate rifles with no-nonsense profiles.

Anschütz, the maker of premium sporting and hunting rifles based in Ulm, Germany, is opening a U.S. subsidiary, Anschütz North America, to better serve distribution and marketing needs in the United States market. No U.S. manufacturing is planned.