The right focus on customer service can do more for your business than low prices.

Modern sporting rifles are filling a need for shooting sports across the board, and the numbers prove it.

It’s important to know how to keep your range compliant when it comes to lead and other hazardous materials.

Great news for archery companies and dealers — a new Archery Business Pavilion will be part of the annual SHOT Show!

Brad Ferguson named Pure Archery Group CEO; Fore Runner Brand Feeds acquires Monster Meal; Under Armour appoints new corporate president and CEO; Excalibur Crossbow celebrates 40 years; and SHOT Show attendance back to pre-Covid levels.

After the worst of the COVID pandemic, SHOT Show 2023 was a wildly successful event by all accounts.

OSHA has its own definition of “safe” that might not match up with yours. Are you unknowingly in violation?

Your social media efforts now will reap future benefits.

Does your store or range offer a ladies’ night? Here’s how to boost those numbers and make it bigger and better.

You know those fans who comment on everything you post? You can put them to work for your brand if you’re smart about serving them.