The classic old-West lever action has gone tactical. Are you stocking them?

If you haven’t changed the signs on the wall since the first Bush administration, it might be time to spruce up the store a little.

It's the busiest sales time of the year. Here's how to make the registers ring with additional sales during the holiday season.

Getting to know your customers on a case-by-case basis will help them transport their bows and firearms safely.

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

With Veterans Day approaching, now’s the perfect time to show appreciation for those who have served their country and community.

A working relationship with your local media outlets can be a valuable resource. Learn how to build relationships and a media network.

When it comes to home and self-defense firearms, shotguns can be a top product to place into the hands of customers — and make a sale.

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

Big sales events drive business. Consider bringing in manufacturer reps and pro-staffers for your next event.