A look at what goes into a brand- or even market-winning hunting bow.

We asked three veteran retailers: “What is your process for fitting a customer with the proper draw length and draw weight when they’re purchasing a new bow?” Here’s what they had to say.

Not everyone who walks in your front door is best served with Brand X stabilizer or Brand Y quiver. You must stock a reasonable selection, and cover all the price points.

We asked three veteran retailers: “Is recreational archery as popular today as it was 8 to 10 years ago, when it grew roots as a mainstream pastime?” Here’s what they had to say.

Your customers can’t go wrong when they upgrade to one of these new flagship compound bows this year.

The culmination of past innovations with two new and notable advancements make Mathews’ new flagship bow the one to beat in 2023.

Bowhunting World’s Field Editor Darron McDougal says the Mathews Phase4 29 is the culmination of past innovations with two new and notable advancements, making the company’s new flagship bow the one to beat in 2023.

The Mathews Phase4 is engineered with new Resistance Phase Damping Technology to drastically reduce vibration, and it’s built compatible with a completely redesigned line of Bridge-Lock Stabilizers.

Meet the 2022 graduating class of new-age compound bows — with fantastic features that will make your bowhunting patrons weak in the knees.

Mathews Archery Founder Matt McPherson provides insight into why the company he started 30 years ago continues to experience success in a highly competitive marketplace.