Savage’s MSR-10 Hunter qualifies as an accurate, purposeful hunting rifle.

SHOT Show 2020 was a smashing success, and according to the NSSF, the venue will be that much more impressive in 2021. Here’s a peek at what you missed if you didn’t make it to Vegas.

With the Badlands Vario pack system you can sell your customers on its versatility for their hunting and outdoors activities.

You have the guns, optics and ammunition. Don’t forget the other must-have items that shooters need to care for their equipment.

New programs from the Archery Trade Association and new archery products gave the 2020 ATA Show a positive vibe.

Releases are popular archery shop buys. Boost your release sales with what's to come.

Boost your bottom line and appeal to the hunting/fitness craze with these tips.

Taking a family-friendly approach with youth guns, gear and instruction will make your business and the shooting sports stronger.

Don’t let your shop be a gateway for people looking to fast-track their way through the industry.

Browning and Leupold combine for a combo your customers will want to take afield.