Many brand-new gun owners are going to be exploring sighting options for their new firearms. Why not offer them backup iron sights?

Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.

You’d be hard pressed to find a version more worthy of glowing review than Wilson Combat’s CQB Shotgun.

AR magazines need periodic cleaning. It’s a simple process many experienced gun owners know, but still is a service you should provide to your customers.

Installing a forend grip with an integral bipod doesn’t require an advanced degree in physics. It’s fast, easy, effortless and effectively communicates a willingness to deliver the kind of customer service unavailable in big-box stores — where the only specialty is loss-leader sales.

Large corporations have a staff to plan and execute social media campaigns with a tactical precision that would make General Patton jealous. Your shop may be outgunned compared to that, but you do have options to fight back.

Remington 700 base mounts aren’t as DIY friendly as today’s 1913 Picatinny rails. But millions of other bolt-action rifles use the same pattern, making this simple upgrade or installation process a target-rich environment and great way to open a friendly optic upgrade discussion.

Among the reasons to access an AR’s buffer and buffer spring are routine maintenance or installing a high-tech, quieter version to reduce noise.