Customers can buy a bargain AR-15 and upgrade all the parts — or you can sell them the M&P15T II, which comes with higher-end features to start with.

After a year off, we’re all ready to gather in Vegas for the 2022 SHOT Show. Here’s a sneak peek at some of the product you’ll want to check out.

Beveled mag wells are a fast and simple upgrade you can offer to owners of 1911s.

Don’t disappoint when patrons walk through your store front door — or pay you a cyber visit — looking for the latest and greatest in tactical rifles.

If you’re shocked that 2021 is almost over, maybe it’s time to ask where the time goes and become a better time manager.

Allowing your staff to work for their favorite charity on your dime could keep younger workers happy and impress prospective customers.

Polymer mag plates offer several advantages to shooters, and install at your gun counter is a breeze.

Your youngest buyers aren’t shopping the way their parents did. Are you marketing to Gen Z effectively?

So you’re finally ready to go digital! Now, how do you pick a platform that will work for your firearms business?

Riflescopes have evolved, and fully understanding their features and functions is the key to serving your customers.