Big-box stores have more buying power, but price isn’t the measure of value.

From entry level to high end, these eight new airguns present serious sales potential.

The physics behind modern suppressors — and machine guns — dates back centuries.

Shotguns present steady sales opportunities across categories and customer groups.

SCOPE programs collect and analyze data that strengthens shooting sports businesses.

Ruger’s LC Charger is shorter than a rifle format and far more accurate than available 57 pistols.

You don’t need a range to let customers shoulder a stock and look through a scope.

Selling suppressors has gotten easier, and their popularity is soaring.

Help predator hunters understand the many sighting options to put their favorite rifle or shotgun on target.

A new brand is raising the bar for top-tier short-stroke piston rifles.