With the clock ticking on a Texas oryx hunt, persistence and quality equipment made the difference.

Old West-style revolvers are selling and they deserve a place in your store.

Offering gun cleaning classes keeps customers coming back for more.

Providing quality training opportunities for new and advanced shooters will build a loyal base.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

While new customers are important, building your base of return customers should be a priority.

The optics-ready Taurus Judge T.O.R.O. is an accurate, capable home- and self-defense option.

Green Mountain Rifle Barrels focuses on quality and consistency throughout the design and manufacturing process.

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.

The rifles of old Western movies are staking a claim on the modern firearm landscape.