Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

While new customers are important, building your base of return customers should be a priority.

The optics-ready Taurus Judge T.O.R.O. is an accurate, capable home- and self-defense option.

Green Mountain Rifle Barrels focuses on quality and consistency throughout the design and manufacturing process.

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.

The rifles of old Western movies are staking a claim on the modern firearm landscape.

Your customers have questions about firearm finishes, and you should have answers.

The New SR 38 revolver from SAR Firearms is a performer at a remarkable price point.

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.

Be ready to educate your customers about safety features and how they function.