Help customers prepare for defensive encounters, and everything that comes next.

Sound advice will make sales and help your customers keep their hearing.

Sightmark’s Wraith Mini 2-16x35 packs higher-end functionality into a lower-cost thermal.

Slowing gun sales create uncertainty for retailers but bright spots remain.

Binoculars cross all customer segments and present extra sales opportunities for your store.

The ammunition market has bounced back with high stock levels and high-performance offerings.

With so many specialized guns, a new breed of multi-purpose firearms is gaining a following.

NSSF celebrates the one tax the firearm and ammunition industry is proud to pay.

Start by getting to know your customers and their specific concealed carry situations.

Kriss has developed something completely different with its Vector lineup.