Colt adds to its den of snakes with the King Cobra, available now in .357 Magnum.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

Free social media marketing is dead. But here are five reasons your firearms business will benefit from social media advertising.

Today's modern airguns don't need powder to pack a punch, attract customers or pump up your profits.

How can any business compete for the ever-dwindling number of workers available in today’s marketplace?

Ruger may not be the oldest firearm maker in the United States, but it is the largest and one of the most financially sound. The company’s product offerings are so diverse it likely has a gun to fit the needs of just about any shooter.

Take a look at the best reloading products your customers will want to see this season.

Big retail and grocery chains have millions to spend on planogram optimization, the process of arranging the flow and product presentation in their stores to gain every last dollar of sales from each customer visit. Here are their secrets you can use to grow sales in your store.

Preparing an investment proposal requires the same approach as planning a successful hunt.

Understanding larger industry trends as well as local demands will help you serve your market.