You have the guns, optics and ammunition. Don’t forget the other must-have items that shooters need to care for their equipment.

Understanding Facebook’s rules is the key to using the platform to successfully promote your business.

The capable Henry Single Shot fills a niche in the break-action rifle market.

Hornady pushes into 2020 with innovative, new products and plenty of carryover from its past successes.

Maximize sales potential by focusing on intended use and the other elements that serve that purpose.

Ruger's American Pistol is combat-capable and fit for any hand.

Taking a family-friendly approach with youth guns, gear and instruction will make your business and the shooting sports stronger.

Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.

The use of suppressors on hunting rifles is growing by leaps and bounds, and it’s time to educate your customers.

There are actions retailers can take to help assure a bright future for the shooting world — and improve sales now and in the coming years.