Maximize sales potential by focusing on intended use and the other elements that serve that purpose.

Ruger's American Pistol is combat-capable and fit for any hand.

Taking a family-friendly approach with youth guns, gear and instruction will make your business and the shooting sports stronger.

Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.

The use of suppressors on hunting rifles is growing by leaps and bounds, and it’s time to educate your customers.

There are actions retailers can take to help assure a bright future for the shooting world — and improve sales now and in the coming years.

Adding a handful of 28-gauge guns to your shotgun rack can attract a variety of shooters.

Gun-Rebates.com can get you dialed into rebates and special offers that will bring customers into your store.

Ammoready.com provides an easy entry into the profitable world of e-commerce.

Don’t let your shop be a gateway for people looking to fast-track their way through the industry.