Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

Introduce your customers to a once-ignored cartridge clan that’s now hailed by hunters.

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

Celebrating beyond August provides more opportunities to grow your business.

Good boots are as important as any other piece of hunting gear. Make sure you’re offering customers what they need.

Fiocchi is leveraging more than 140 years of ammunition excellence to expand its role in the United States market.

Colt’s new Python revolver lives up to the original’s reputation.

Beretta’s new 694 is a purpose-built shotgun for the sporting clays course.

There are many options for home protection, but shotguns should be an easy sell.

Camouflage can be very profitable if you can put the right patterns and apparel in front of customers.