Henry Repeating Arms is celebrating 25 years of advancing the classic lever action.

Selling apparel is where customer perception truly is sales reality.

Dial down muzzle blast for a more user-friendly shooting experience.

Traditions NitroFire leads the charge for a new generation of muzzleloaders

Put new gun buyers on the right path for effective personal protection.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

Simple sight installation is a great starting point for gun customization.

Ammo evolution brings the .30-30 in line with modern hunting expectations.

Understanding safety glass options is key to outfitting your customers with proper eye protection.

Regular practice sessions are important for maximizing good marksmanship. Be sure your customers are geared up to make each outing as productive — and safe — as possible.