New gun owners need education and guidance to buy the right firearm and training to use it properly.

Don’t overlook the significance of small-game gear to your store and the shooting sports.

Guide customers through the features and functions that matter most when it’s do or die.

Modern propellants have come a long way since blackpowder, serving specific needs with greater efficiency.

FK BRNO delivers a multi-caliber pistol with hunting and self-defense capabilities.

Hearing enhancement for hunting and shooting is a growing market offering solid profit margins.

Comparable performance and added capacity give this new cartridge an edge on the competition.

Sig Sauer crafts the snag-free P938 SAS for the concealed carry market.

The biggest show in the industry delivers countless new product releases.

Hunters are planning fall trips now. Be ready to help make their hunts better.