The Momentum Elite is an extremely capable hunting rifle available in two new cartridge offerings.

The 6.5 Creedmoor lit the fire, but the 6mm is carrying the precision torch.

Trijicon continues to push the evolution of advanced optics for a wide range of users

The market is hot, and these five carry pistols are on customers’ lists.

It’s not as complicated as it sounds and it has the power to engage new customers.

Purpose-built shotguns have taken over, but all-around models still exist and sales aren’t so seasonal.

Airguns are surging in popularity, led by the new class of large-caliber PCP models.

Top-end crossbows can tap a new revenue stream without going full-tilt into the archery business.

Uberti gives the classic cowboy gun some modern upgrades.

Understanding scope parallax and how it affects accuracy is crucial to your customers’ success.