Ruger sets a high bar with the lighter, niftier AR-10-style SFAR.

Top gear, from purpose-built hoodies and shirts to high-quality tactical boots and bullet-stopping vests.

Following a few basic rules can generate higher open rates and better engagement.

Outfitting for optimum efficiency will help your customers be prepared for every opportunity.

Ruger and Mossberg offer budget-friendly rifles that can survive brutal conditions.

AG Composites is producing quality, custom rifle stocks that can stand up to anything

Ammo rule for refuge lands isn’t based on science.

Help your customers choose the right shotgun and set it up to fit them properly.

Range and tactical apparel is a tricky market but it offers plenty of opportunity.

Sell your customers on the top-end features many mid-priced optics boast.