Lots of shooters love the little 5.7x28mm cartridge, and gun companies are catering to them.

Quality products and incredible support have helped Vortex Optics build a loyal following.

There’s more to safe storage than locking guns in a safe.

Make more sales with these five tips for creating a superior in-store experience.

Ergonomic improvements make Stoeger’s semi-auto stalwart a nicer gun to handle.

Ruger sets a high bar with the lighter, niftier AR-10-style SFAR.

Top gear, from purpose-built hoodies and shirts to high-quality tactical boots and bullet-stopping vests.

Following a few basic rules can generate higher open rates and better engagement.

Outfitting for optimum efficiency will help your customers be prepared for every opportunity.

Ruger and Mossberg offer budget-friendly rifles that can survive brutal conditions.