America’s gun owners have become a more diverse group, regardless of the rhetoric.

The right focus on customer service can do more for your business than low prices.

New ammo offerings highlight innovation in the self-defense market.

Recommending the perfect caliber requires consideration of a few key factors.

Trijicon continues to provide state-of-the-art military optics and cutting-edge sporting optics

Help your customers get the most out of their new gun with a holster that supports their objectives.

The market for wheel guns provides plenty of opportunity for retailers.

Savage’s line of semi-auto shotguns is built on a reliable base for competition shooters.

These five daily activities will provide the insight necessary to serve customers more effectively.

The Stance gives Savage a good foothold in the handgun market