To develop a happy sales associate or other employee, simplify your approach to onboarding and follow lessons with hands-on learning.

Generations of hunters have relied on the tried-and-true bolt-action rifle for pursuing their outdoor dreams — and for good reasons.

Hunters spend a fortune on gear for their four-legged hunting partners. Are you cashing in?

Deer hunters haven’t given up on ladder stands, climbers and blinds, but the saddle craze is one that can’t be ignored.

Keep customers coming back and prepared for the worst.

By carefully selecting the right material types and clothing types, hunters can stave off the elements without adding too much bulk.

There’s a shotgun out there for every waterfowling niche and every budget. Consider these models to fill your customers’ needs.

Making employees feel as if they really matter is critical to retention and engagement.

Everyone loves free stuff, but if you’re going to do a giveaway, don’t waste the effort: Here’s how to do it right and achieve your goals.