It’s that time of year when shoppers will be picking up gifts for family and friends. How do you guide them to the right gift for the hunter in their life?

What are you stocking to keep your customers warm and dry in the field this winter?

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.

Asking the right questions helps create more satisfied customers, and keeps cash registers singing.

It's easy. But remember that tradition, sectional density, copper fouling and accuracy still matter!

These 12 calls along with encouraging answers and advice can lure more customers through your doors this fall.

Not only is your customer base shrinking, but so, too, are the number of people contributing to the conservation of wildlife through excise taxes they pay on the purchase of firearms, ammunition and related items.

There's no doubt that improvements in technology and equipment have made days afield safer, more enjoyable and more productive than at any time in history.

Are your customers chasing varmints year-round or even just in the off-season? Here's what you can sell them.